Posted on 3-July-2017   by Imogen Jones

Our Communications Survey Results

Daniels Comms Survey results

We ran a survey to help us understand our customers’ communication preferences and we uncovered some fascinating insights and trends that we wanted to share. We hope these results will be of interest to you and that you may be able to apply them to your own communications activity. Thank you to all those who took part.

Why people use social media

Daniels Comms Social Media work life

We are all aware that social media is now a huge part of people’s lives whether that’s keeping in touch with friends and family or keeping up-to-date with professional news and events.

Our Communications Survey 2017 found that there was roughly a 50/50 split in respondents when they were asked why they use social media in a work capacity, with 46% using social media to keep in touch and 50% reporting that they use it to gather news and information.

The changing face of communications

Daniels Comms increase hours Different platforms were seen as more relevant than others for work purposes, with LinkedIn cited as a ‘work only’ site by 42% of people and three-quarters (74%) using Facebook for personal use only.

Almost half said (47%) said they were comfortable with using social media and one in ten consider themselves social media ‘advocates’.

Daniels Comms - rise in Twitter use

There has been a huge growth in the use of Twitter among respondents, with more than a fifth (22.5%) using it for professional/business use, compared to only 5% in 2014. One in 10 (11%) said they use it for work and personal reasons, and another 11% plan to use it in the future.

Blogging is seeing a significant rise in popularity with a 13% increase in the use of blogging being reported, compared to 2014.

Interestingly, 5% said they don’t use email at all, showing how people are changing the way they communicate.Click To Tweet

Barriers and Access

Daniels Comms smartphone usageOne of the barriers to using social media is access to it at work with more than a quarter of people saying they are not able to access it or their employers prohibit its use.

But there seems to be a positive move towards social media with one in 10 stating that their employer has an active social media plan in place (11%) and, more encouragingly, one fifth said that their employer encouraged social media for professional purposes (22%).

The number of people who use a smartphone to access social media has also grown with 65% using their phone for this purpose compared to 45% in 2014.

Do these results ring true to you? Or are you seeing something else? We’d love to hear from you.


Please share this with friends and colleagues who would appreciate seeing our survey results tagging @DanielsHCareLtd on Twitter; danielshealthcare on Facebook or daniels-healthcare-ltd on LinkedIn.

If you like to contact our friendly customer support team, call 01865 371 841, email info@daniels.co.uk or message us through our Facebook Page private inbox.

We regularly do surveys to our customers to get their feedback. It is crucial to sustaining our close relationship with our customers. In this survey, we focussed on how they like to communicate and digest information. We want to relate to each customer on the channel that they prefer communicating on.

Imogen is the Supervisor for our Customer Support and Marketing Team. Responsibilities include driving the use of social media within our business. She is also part of our Environmental Champion team.